Question: How can I keep my hair shiny and soft all summer, especially on weekends under the sun and on the beach? Answer: With July 4th right around the corner, we asked celebrity colorist and blonde hair Whisperer Lorri Goddard (she is behind the color of Jennifer Lawrence, Reese Witherspoon and Rosie Huntington-Whiteley) to share its rules of hair summer.

1) Invest in a shower filter. Pass your normal rainfall for Raindrops or T3 filter to remove heavy metals such as mercury, magnesium and copper; iron and rust from steel pipes which leads to the color of brass; and chlorine, which studies have found in the water of the families of levels near the recommended amount for swimming pools. “Filter these toxins will help save the vitality of your color,” says Goddard.


2) Lock in color at the salon. “I use the B3 Brazilian bond Builder on each of my clients. It ‘a bit’ bulb that packs a serious punch and prevents color literally washing your hair, keeping the inner and outer layers of healthy hair, tightly closed and protected.”

3) Wash your hair before and after swimming. “Think about what is chlorine. A super powerful cleaner designed to kill germs in the water when it comes in contact with your hair, especially if you’re in the sun, the heat activates the chemical stripping agents, which is the why hair turns green, “says Goddard, who says it is important to rinse the hair immediately after leaving the pool, but also right before. “If you go with the hair soaked, it will absorb less chlorine.”


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