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Milan Fashion Week warms the engines. And brings home one day more than a calendar. This is a first concrete result, waiting to understand what the past week’s announcements will be about the super week of fashion, so that it is waiting for days for an official communication (a press conference) that clarifies on projects , Commitments, synergies and collaborations.

The September Prêt-à-Porter fashion shows, the women’s men’s calendar, for the first time after years, boast a real week (September 20-26). To confirm it is the official website of the National Chamber of Italian Fashion: no longer canons six but seven days that will see the succession of more and more parades together, including Bottega Veneta, Gucci, Antonio Marras and for the first time Etro, Missoni, Jil Sander and Trussardi. Always on Cnmi’s website it is learned that the seven-day formula will cover the next 2018 (21-27 February, 19-25 September) appointments.

The changes did not only affect Milan but also New York and, in particular, London. The relayship between the fashion week in the two cities will be somewhat interrupted for a day rather than running uncomfortably as usual. From September 7th to 13th, Nyfw and from 15 to 19, London’s Spring / Summer 2018 proposals will be on show. In the shadow of the Big Bang, Emporio Armani will join the company, which, in conjunction with the renovation of the store in Bond Street, It will be absent from Mfw as it did last autumn when it had chosen the Paris fashion week to celebrate the restyling of the store and Armani Caffè de Saint-Germain. Among the novelties are the first London show of the Nicopanda brand by Nicola Formichetti, the 20-year-old Roland Mouret and the arrival of Tommy Hilfiger who, after the Great Apple and Los Angeles, will travel to the British capital on September 19 with the formula ‘see Now-buy now ‘.

 

               

 

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