The 94th Edition of Pitti Uomo, the international men’s fashion event which dictated the trends of the Spring-Summer 2019 season, has just come to an end. The opening ceremony, in the Salone dei Cinquecento at Palazzo Vecchio, saw the first official involvement of new Minister of Cultural Heritage and Tourism Alberto Bonisoli, who reiterated the importance of fashion for Italian culture and Florence. 1240 brands, of which 561 foreign (45% of the total), and over 20,000 buyers took part to the event. Important numbers, which define, even more so, the reputation and progress of this international trade fair.
The theme of this edition was P:O:P: Pitti Optical Power, a visual and virtual celebration of colour, with endless games of stripes throughout the square of the Fortress and in every stand, a colourful world that focused on young people, start-ups and emerging industries. Great attention was paid to avant-garde styles and cutting-edge designers, without forgetting the excellence of the new classic companies and the brands that revisit the modernity of sportswear.