THE FENDI SHOW

Silvia Venturini Fendi Location : Villa Reale A change of location for the Fendi Menswear 2020 Spring/Summer collection, marking the beginning of the post Karl Lagerfeld era. A new atmosphere with a show that takes place in the shadowy gardens of the Villa Reale. An outdoor show that revisits gardening uniform with elegance and in the DNA of the label. Collection: the collection is an ode to nature, the materials are light with cut-out, bucolic prints. Silvia Venturini Fendi chose to invite the Italian director Luca Guadagnino this season, who collaborated on the graphics of the prints and also on the music and the setting of the show. The clothes are decorated with multiple removable pockets. The trousers are split at the ankle. A functional wardrobe that sparingly combines a sartorial spirit and workwear. We see the craftsmanship of the Roman label through plaited leather sweaters lined with fur. The colour palette is soft and soothing, composed of shades of green, chestnut, beige and khakis… We find emblematic Péquin stripes, but also stylized flowers on cotton or silk shirts, on overcoats and on featherweight parkas. The jacket combines with Bermuda shorts for a chic and casual look. Long tunics with graphic patterns evoke a summer atmosphere and Luca Guadagnino’s childhood memories in Ethiopia. Note: the shoes made in collaboration with Moonstar, the woven raffia sunhat with FF imprinted and the large transparent nylon shopping bags, or the iconic Peekaboo or baguette bag remade in the spirit of collection, braided leather.. Featuring interviews with Silvia Venturini Fendi, Luca Guadagnino and Serge Brunschwing. Silvia Venturini Fendi: I wanted to recapture a sense of harmony, the same harmony that is given to me through nature. Personally, I am lucky to have a house in the countryside where I go whenever I have the time. One of my passions is gardening, growing my vegetable garden and roses. I asked Luca Gaudagnino to be my guest artist and therefore we really wanted to transport you to a dream or even a film and I think it is a beautiful place. Luca Guadagnino: The civilisation of gardening, the uniforms and Japan, all these elements sprung very quickly and simply between her and I. We then gave each other different ideas and references, from Bruce Chatwin to Ryūichi Sakamoto, to the world of uniform in the Japanese gardening culture. Serge Brunschwing : You have seen that it is amazing. Everything that the Fendi ateliers are capable of making and composing, small pieces of silk and fur. Put it all together and it is incredibly beautiful. We see a piece of work between two artists, Silvia and Luca, who know each other very well, who get along wonderfully, who composed together in this garden and this ode to nature. Show music (Only for use in context of the show, covered by the right to information)