Pitti Uomo 2020: the men’s fashion event returns to shine in Florence, also talking about the environment.
This morning at Palazzo Vecchio to open this edition a video message from Prince Charles of England dedicated to the importance of defending nature, the environment also in manufacturing practices.

PRINCE CARLO – The heir to the United Kingdom throne spoke as patron of the Campaign for Wool, a global project to support the use of pure wool obtained from organic cultivation. The usual inauguration at Palazzo Vecchio was Mayor Nardella, the President of the Florence Center for Italian Fashion, Antonella Mansi, the President of Pitti Immagine, Claudio Marenzi, the President of Ice, Carlo Maria Ferro, the Undersecretary for Foreign Affairs Ivan Scalfarotto, the president of Confindustria, Vincenzo Boccia.

VIP GUESTS – Among the VIP guests at the fair, the sailor Mauro Pelaschier (Stand Slam, Wednesday 8), Stefano De Martino (from Gazzarrini, Wednesday 8), Elisabetta Gregoraci (stand Us Polo Assn., Wednesday 8) are expected, Vittorio Brumotti (Lotto Leggenda, Wednesday 8), Elisabetta Canalis (from Pollini, Wednesday 8), Pupo (from Jke, Thursday 9).

IL FIORINO D’ORO – the prestigious prize of the City of Florence will be awarded today at 14:00, in the Sala of Elements of Palazzo Vecchio. to François-Henri Pinault, president, and CEO of the Kering group. Mayor Dario Nardella will hand over the award to the French entrepreneur and financier who controls luxury brands such as Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Boucheron, Alexander McQueen, and Stella McCartney.




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