Sir The Label pops up in LA

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Sir is bringing its minimalist Australian style to Melrose Avenue

Contemporary Australian womenswear brand Sir The Label is bringing its minimalist wardrobe to Los Angeles this spring with a week-long pop-up.

Running Friday, April 30 through Friday, May 7, at 8280 Melrose Avenue, the temporary store will offer the brand’s versatile separates, intimates and ready-to-wear styles, which combine simple silhouettes with a feminine touch.

Sir was founded in 2014 by Nikki Campbell and Sophie Coote, who wanted to create a brand that could capture “the spirit of the Australian lifestyle” with minimalist wardrobe staples. The label’s collections bring together retro influences and contemporary inspirations in order to create an aesthetic intended to be distinctive, wearable and timeless.

The brand, which currently operates a single flagship boutique in the Sydney suburb of Manly, prides itself on its sustainable commitments, which seek to address both social and environmental issues.

Having focused on its targets of eliminating single use plastic in its stores and introducing 100% recyclable packaging by early 2021, the company is now aiming to transition all incoming and outgoing packaging to be 100% biodegradable by the beginning of next year.

The brand also carries out a strict vetting process with its manufacturing partners, which must abide by Sir’s code of conduct. The code covers issues such as workplace discrimination, health and safety, and fair wages.

Shoppers can drop by Sir’s LA pop-up from 10AM to 6PM, until the first Friday of May.

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