FASHION

A REAL ITALIAN REALITY BOTTEGA MARTINESE BRAND

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In the years to come the company Bottega Martinese grows rapidly and specializes in outerwear: for men, jackets, coats, raincoats for women jackets, jackets, coats.

The items produced in series with the quality of the artisan tailoring soon conquered the local clientele, the peninsula and many foreign countries fascinated by the Made in Italy.

With Bottega Martinese, the outerwear, man or woman, the highest quality levels, thanks to meticulous workmanship, accurate finishing, the use of refined fabrics and new colors. The lines of the products are clean and essential, but just as refined and elegant.

Read more: http://www.bottegamartinese1974.com/company/

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Sara Dal Monte

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PITTI UOMO 94 FLORENCE <3

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Three great Italian fashion houses, three companies that base their roots in Tuscany, Roberto Cavalli, Gucci, Ermanno Scervino, are the three-axis that unleashes Pitti Uomo n. 94 the Florentine menswear show scheduled in Florence from 12 to 15 June, with 1,240 brands at Fortezza da Basso, 561 of which are foreign, which will be inaugurated at Palazzo Vecchio by the new Minister of Cultural Heritage Alberto Bonisoli.

Read the man trends here

At the opening of Pitti on 12 June Gucci celebrates the opening of two new rooms in the Gallery curated by Maria Luisa Frisa, inside the Gucci Garden created by the creative director of the maison Alessandro Michele in the historic Palazzo della Mercanzia, in Piazza della Signoria. In the Gucci Garden boutique will be presented new products in a single edition with the illustrations of an artist in his debut in collaboration with Gucci. Roberto Cavalli, guest star of this edition parades on June 13 marking the return of the brand in his city of origin. The new men’s collection is signed by Paul Surridge, new creative director of all the lines of the group, which since 2015 is 90% owned by the investment fund Clessidra Sgr. Ermanno Scervino celebrates the opening of the new boutique in Via Strozzi and on June 14th participates in the presentation of the Scervino -Fondazione Zeffirelli project, for which the students of Istituto Marangoni interpreted 12 outfits of the Domata Bisbetica. Giorgio Armani also inaugurates a boutique in via de ‘Tornabuoni.

On June 13th Cos presents Soma, a capsule based on comfort and design. For the launch, a special event will animate an evocative place in the city with the participation of the British choreographer Wayne McGregor. Birkenstock also chooses June 13 for its event in the Torrigiani Garden. On the platform the mood of the collection and music signed by Michel Gaubert. The Pitti Immagine Discovery Foundation presents Fanatic Feelings – Fashion Plays Football, a multimedia exhibition curated by Markus Ebner, founder of the magazines Achtung Mode and Sepp Football Fashion and the art critic Francesco Bonami, which highlights the attraction that the world of football has on fashion and male imagery. The exhibition held until 22 July, is visited in the complex of Santa Maria Novella.

The London-based designer Craig Green, a Pitti 94 menswear guest, will present his collection on June 14th. In its proposals emerge the ability to innovate the codes of menswear without losing sight of the dynamics of the market. A style that mixes workwear influences and futuristic volumes, sculptural silhouettes and functional aspects. The Japanese designer Fumito Ganryu, Pitti project, after the experience in the group Comme des Garcons presents on June 13 in Florence his independent label with an event. Pitti’s Guest Nation is Georgia on stage at the Spazio Carra in Fortezza, thanks to the support of Lelp Enterprise Georgia, the agency headed by the Georgian Ministry of Economy. The brands are: Aznauri, Anuka Keburia, Damian Gorge, Situationist, Tatuna Nikolaishvili, Vaska.

Two birthdays at Pitti: Herno celebrates 70 years with the Library in the former Leopolda Station; Lardini celebrates 40 of activities with an event at Fortezza. On 13th June, at Pitti, there will also be Moncler Genius 7 Fragment Hiroshi Fujiwara, the latter present. Federico Curradi returns to Florence on June 14 to present the homonymous collection with an installation-event in the garden of a noble palace. Emilio Pucci and Bonaveri meet to stage their creative skills. At Polveriera, Sease, a brand of Giacomo and Franco Loro Piana, introduces a concept on male passions. Nick Wooster X Paul & Shark is the capsule that tells the Italian brand seen by the American designer. The new line of Iceberg, Ice Play, made its debut with the world of street couture. On the occasion of the 80th anniversary of Candiani Denim, a special co-lab with the Los Angeles brand Atelier & Repairs, from which a 100% sustainable denim based capsule is born.

 

HAUTE COUTURE 2018 BEST THE HIGH FASHION FROM PARIS

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Princess dresses, extraordinary volumes and precious embroideries: those seen in Paris are dreamy looks. Which we will see wearing the stars in the next red carpet.

The week of Haute Couture in Paris closes, like any self-respecting Fashion Week, dictates the trends of the next season: those of luxury squared, and that, surely, we will see worn by the stars on the next Oscar night. The Haute Couture Spring Summer 2018 fashion shows have made us dream with princess dresses, extraordinary volumes and waterfalls of rhinestones. But there are several common thread that the choices of the couturier have in common.

Starting from the feathers, an inevitable detail in any collection. Totalizing by Elie Saab who uses them from head to toe, they are spectacular on Valentino’s impalpable hats. Maxi and colored, they make the effect of gaudy clouds that follow the models step by step.

Even the frills conquer the designers and from Giambattista Valli is a real triumph of rouches. Pastel tulle, layered endlessly, cover drafts, bodices and puffed sleeves to catapult us into a real fairy tale.

Maxi volumes by Alexandre Vauthier, Alexis Mabille and Stephane Rolland, whose satin cloaks resemble those of the Pontormo and Rosso Fiorentino paintings.

Sara Dal Monte

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ESCAPE FROM NYFW

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The New York fashion week runway shows registers a flight (to Paris), and echoed by raising the price of admission. Or rather, selling the ticket-invitation to fashion shows in September. The  IMG , which specializes in organizing events, for years involved in the preparation of some fashion shows, launches “NYFW: The Experience”. The project, aimed at top clients, offers a package of experiences including the opportunity to attend the parades in premium seats, a custom tour behind the scenes Q & A with industry insiders, an opportunity to meet designers and models, visits to showroom, make-up service affiliated salons, styling services, gift bag and much more according to buyer demands. The phenomenon is a kind of legalization of the service offered by some touts who were starting to take foot especially online.

“It is an experience created to selected individuals who want to live close to the energy of the fashion week,” he told  WWD  Mark Shapiro , co-chief executive officer of WME / Img. “We have an incredible request, the fashion shows are the last mega-event marketing and historically the consumer has always been excluded, this service will give the opportunity to experience the parades to those who are not journalists or buyers,” explains the manager . Prices for personalized services are not available, but apparently the Big Apple continues to attract the attention of the fashion victim.

The announcement of ticket-invitation came at a critical time for New York, to the ever-growing light exodus of luxury brands. Just this week, the list of emigrants to Paris has become even more dense. At  Proenza SchoulerMonique Lhuillier  and  Rodarte , present at the last Paris fashion couture week, it added  Joseph Altuzarra  who, along with  Thom Browne , will march under the Eiffer Tower for ready to wear female September.
The American media have emphasized the phenomenon apocalyptic tones, from  Nicole Phelps , director of online section  Vogue Runway : “It is one of the most considered brand, the most influential of the calendar; New York has lost a good chunk of his new guard “.

He tried to throw water on the fire  Steven Kolb , president and CEO of the  Council of Fashion Designers of America.  “There are four brands – told  Fashionista  – who decided to show in Paris for different reasons at different times, and each of them has taken this decision not because there were problems with the NYFW or something wrong with the NYFW, but because there was an opportunity in Paris. If you asked each of them think that would confirm that this is not a negative statement against New York, but the opportunity to show the collections in a different market. “

For now, compared to a loss of these names, the Big Apple boasts the return of  Rihanna , who after two seasons in Paris, will bring its line  Fenty Puma  in New York.

 

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MAXI DRESSES

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If mini dresses aren’t your thing, get your hands on maxi dresses and take your style to new lengths. An all year round style staple for any girls wardrobe, it’s the perfect choice for chic everyday style and going out glamour. Go for an open-back, body-hugging style for your next night out look, or work it in a maxi dress, cut-out and metallic details perfect for those party season vibes. Let your legs do the talking with a sexy front split, or go for the cover-up and let your attitude to the talking. Add some heels and jewels to your basic block colours, or dress it down with some ankle boots and a killer coat for those casual feels. Whatever the weather, go maxi.

 


 

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‪#‎SURETRENDSETTER‬ ‪#‎urbanstreetstyle‬ ‪#‎nicechoice‬ ‪#‎surecom‬ ‪#‎surecomamerica‬ PAFW

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It ‘s always a pleasure to read his articles, they write very well but. His greatest ability is in making the photos and mount video called: video pic-book. Happy to show

>>> Street style chose from mr. Alessandro Sicuro…  so nice!!!

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EVERYTHING YOU NEED TO KNOW ABOUT PITTI UOMO 88

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If you don’t know by now what Pitti Uomo exactly is, here’s a simple explanation: menswear. Starting on June 16th, both renown and aspiring brands and their prospective buyers will come together to view upcoming Fall 2015 collections. What’s unique from your typical fashion week is that Pitti is the foundation of imminent success or failure in the fashion marketplace. It’s more than gawking at the runway; it’s about direct propositions between designers and buyers both envisioning future trends.

This year, with 1150 brands originating from all across the globe, men’s fashion will once again be reinvented by the distinctive tastes and concepts of international artists. For those aspiring for a fresh look but don’t know where to start, Pitti Uomo will give you an early sneak peek at what will hit retail stores over the fall.

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