- The global fashion research platform Lyst has published its latest ranking of the most important fashion brands online for the fourth quarter of 2018 and shows that luxury brands are dominating.
- Gucci, Balenciaga and Versace all have leading positions in the top 10.
- See the full list below.
Luxury fashion is having a moment of glory.
Lyst’s global fashion research platform released its latest ranking of the world’s top fashion brands for the fourth quarter of 2018, and luxury brands like Gucci, Balenciaga and Versace dominated it.
This confirms recent data from The NPD Group, which showed that sales of luxury fashion dollars, particularly in the US market, have increased by 50% in recent years, with substantial growth in sales of expensive clothing and footwear.
“The luxury market is evolving, new brands are attracting attention and online sales platforms are expanding the competitive landscape,” said Marshal Cohen, NPD Chief Industry Advisor, in a note accompanying the report.
To put the ranking together, Lyst analyzed the online shopping behaviour of over five million consumers a month, monitoring the way these shoppers search, “browse” and purchase fashion items from 12,000 designers and online stores. The report also takes into account Google’s search data and social media mentions and engagement statistics.
Find out which are the brands in the ranking below:
- Facebook / Burberry
Despite the skepticism towards its turnaround efforts, Lyst data shows that Burberry’s “renewed look” is having a good response among customers, the report says.
The brand has moved into a new management after longtime creative director Christopher Bailey left the company last year.
According to Lyst, Burberry has launched limited edition capsule collections, exclusively available on Instagram and on the Chinese messaging app WeChat . These have been exhausted in a few hours, the report said.
- A model wears a creation for Valentino’s autumn / winter 2019/20 collection presented in Paris, Wednesday 16 January 2019. AP Photo / Thibault Camus
Thanks to Gwyneth Paltrow , Valentino had a crackling start in the fourth quarter. The actress turned entrepreneur wore a Valentino dress for her wedding in September.
- Matches Fashion
Vetements continues to maintain its place in the top 10 list. He peaked in social media after Tilda Swinton wore a red Vetements dress for the Sitges Film Festival in Spain in October.
7. Stone Island
- Facebook / Stone Island
Stone Island reappeared in the top 10 after a six-month break.
Research for Stone Island products increased by 122% in the most recent quarter, according to Lyst, and the brand was mentioned more than 327,000 times on social media.
- Facebook / Versace
Versace came to the fore last year after being bought by Michael Kors, now Capri Holdings, for $ 2.12 billion.
Capri said it now plans to grow Versace revenues from around $ 808 million to $ 2 billion , expand its market from 200 to 300 stores and increase its range of shoes and accessories.
- Fendi Mania Capsule Collection launch event at Fendi on October 16, 2018 in Beverly Hills, California. Getty / Stefanie Keenan
In October, Fendi launched its Fendi Mania capsule collection, which presents a mashup of the Fendi / Fila logo,designed by an Instagram artist.
The launch events of this collection, which took place in nine cities, turned on social media, Lyst wrote, creating great interest for the entire brand.
- Facebook / Moncler
Not only did Moncler take fourth place on the list, but his luxury down jackets were also included in Lyst’s more fashionable product lists, both male and female.
- Rich Polk / Getty Images for GOAT
The ugly sneakers are still in vogue, which means that Balenciaga continues to shine.
The brand ended up in the limelight in December, after Michelle Obama wore a $ 4,000 thigh-high pair of Balenciaga boots for an event in New York to promote her new book.
- Facebook / Off-White
Off-White continues to be one of the most interesting brands on the Internet. Founded in 2012, this high-end treetwear label is the brainchild of Virgil Abloh, who is also artistic director of Louis Vuitton Man.
His Nike x Off-White The Ten series was the collaboration of the hottest 2018 sneakers, according to Lyst.
- Gucci handbags in a shop at Brookfield Place, Manhattan. Business Insider / Jessica Tyler
Gucci reigned supreme at the end of 2018 after occupying the first places in the ranking in previous parts of the year.
His recent success has been attributed to creative director Alessandro Michele, who has led the brand since 2015. Michele seems to have a deep awareness of what young people want, including bright and eclectic colors and eye-catching, flashy patterns, which come well on Instagram, wrote Business Insider in July after visiting one of its stores.
Between October and December, more than six million buyers searched for Gucci accessories. They have become among the most powerful products in fashion, according to Lyst.
Sara Dal Monte
OFFICIAL NYFW SCHEDULE / ALL SHOWS
(Plus year-round New York fashion events.)
This season, FWO is offering free registration for independent showcases. As with all registrations, this does not guarantee admission. You should still be registering with other producers, and be looking for ticketed opportunities (see below) that guarantee admission.
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Sara Dal Monte
“The fashion instinct for red: It’s special . . . it’s a matter of temperament, looks, or both . . . ,” noted Vogue in 1963. A celebratory, look-at-me color, red was historically associated with passion, privilege, and power. Louis XIV, for example, famously wore scarlet heels and enacted sumptuary laws preventing those not in royal favor from following suit. Over time, the bold hue became linked to the festive holiday season via a certain cheery fellow with a beard “as white as the snow” and a suit as red as a . . . Coca-Cola label? Speaking to NPR, Arielle Eckstut, coauthor of The Secret Language of Color, explained that in 1931 the beverage company commissioned an illustrator “to create a Santa Claus” for promotional purposes. The artist drew one dressed in scarlet and with a physique that aligned with Clement Clarke Moore’s depiction of the “right jolly old elf” in his famous 1823 poem A Visit From St. Nicholas, which is now better known as The Night Before Christmas.
Combine red with velvet, a fabric with snob appeal (just look at Medici portraits or Francisco de Goya’s famous “Red Boy”), and you’ve got a winning, and upscale, combination that rises to the occasion. Like the cake that borrows its name, red velvet is a tried-and-true recipe for holiday dressing. The proof is in the pages of Vogue. Here, we track the trend as it was addressed by designers as diverse as Cristóbal Balenciaga and Marc Jacobs.
In the years to come the company Bottega Martinese grows rapidly and specializes in outerwear: for men, jackets, coats, raincoats for women jackets, jackets, coats.
The items produced in series with the quality of the artisan tailoring soon conquered the local clientele, the peninsula and many foreign countries fascinated by the Made in Italy.
With Bottega Martinese, the outerwear, man or woman, the highest quality levels, thanks to meticulous workmanship, accurate finishing, the use of refined fabrics and new colors. The lines of the products are clean and essential, but just as refined and elegant.
Read more: http://www.bottegamartinese1974.com/company/
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Three great Italian fashion houses, three companies that base their roots in Tuscany, Roberto Cavalli, Gucci, Ermanno Scervino, are the three-axis that unleashes Pitti Uomo n. 94 the Florentine menswear show scheduled in Florence from 12 to 15 June, with 1,240 brands at Fortezza da Basso, 561 of which are foreign, which will be inaugurated at Palazzo Vecchio by the new Minister of Cultural Heritage Alberto Bonisoli.
Read the man trends here
At the opening of Pitti on 12 June Gucci celebrates the opening of two new rooms in the Gallery curated by Maria Luisa Frisa, inside the Gucci Garden created by the creative director of the maison Alessandro Michele in the historic Palazzo della Mercanzia, in Piazza della Signoria. In the Gucci Garden boutique will be presented new products in a single edition with the illustrations of an artist in his debut in collaboration with Gucci. Roberto Cavalli, guest star of this edition parades on June 13 marking the return of the brand in his city of origin. The new men’s collection is signed by Paul Surridge, new creative director of all the lines of the group, which since 2015 is 90% owned by the investment fund Clessidra Sgr. Ermanno Scervino celebrates the opening of the new boutique in Via Strozzi and on June 14th participates in the presentation of the Scervino -Fondazione Zeffirelli project, for which the students of Istituto Marangoni interpreted 12 outfits of the Domata Bisbetica. Giorgio Armani also inaugurates a boutique in via de ‘Tornabuoni.
On June 13th Cos presents Soma, a capsule based on comfort and design. For the launch, a special event will animate an evocative place in the city with the participation of the British choreographer Wayne McGregor. Birkenstock also chooses June 13 for its event in the Torrigiani Garden. On the platform the mood of the collection and music signed by Michel Gaubert. The Pitti Immagine Discovery Foundation presents Fanatic Feelings – Fashion Plays Football, a multimedia exhibition curated by Markus Ebner, founder of the magazines Achtung Mode and Sepp Football Fashion and the art critic Francesco Bonami, which highlights the attraction that the world of football has on fashion and male imagery. The exhibition held until 22 July, is visited in the complex of Santa Maria Novella.
The London-based designer Craig Green, a Pitti 94 menswear guest, will present his collection on June 14th. In its proposals emerge the ability to innovate the codes of menswear without losing sight of the dynamics of the market. A style that mixes workwear influences and futuristic volumes, sculptural silhouettes and functional aspects. The Japanese designer Fumito Ganryu, Pitti project, after the experience in the group Comme des Garcons presents on June 13 in Florence his independent label with an event. Pitti’s Guest Nation is Georgia on stage at the Spazio Carra in Fortezza, thanks to the support of Lelp Enterprise Georgia, the agency headed by the Georgian Ministry of Economy. The brands are: Aznauri, Anuka Keburia, Damian Gorge, Situationist, Tatuna Nikolaishvili, Vaska.
Two birthdays at Pitti: Herno celebrates 70 years with the Library in the former Leopolda Station; Lardini celebrates 40 of activities with an event at Fortezza. On 13th June, at Pitti, there will also be Moncler Genius 7 Fragment Hiroshi Fujiwara, the latter present. Federico Curradi returns to Florence on June 14 to present the homonymous collection with an installation-event in the garden of a noble palace. Emilio Pucci and Bonaveri meet to stage their creative skills. At Polveriera, Sease, a brand of Giacomo and Franco Loro Piana, introduces a concept on male passions. Nick Wooster X Paul & Shark is the capsule that tells the Italian brand seen by the American designer. The new line of Iceberg, Ice Play, made its debut with the world of street couture. On the occasion of the 80th anniversary of Candiani Denim, a special co-lab with the Los Angeles brand Atelier & Repairs, from which a 100% sustainable denim based capsule is born.
Princess dresses, extraordinary volumes and precious embroideries: those seen in Paris are dreamy looks. Which we will see wearing the stars in the next red carpet.
The week of Haute Couture in Paris closes, like any self-respecting Fashion Week, dictates the trends of the next season: those of luxury squared, and that, surely, we will see worn by the stars on the next Oscar night. The Haute Couture Spring Summer 2018 fashion shows have made us dream with princess dresses, extraordinary volumes and waterfalls of rhinestones. But there are several common thread that the choices of the couturier have in common.
Starting from the feathers, an inevitable detail in any collection. Totalizing by Elie Saab who uses them from head to toe, they are spectacular on Valentino’s impalpable hats. Maxi and colored, they make the effect of gaudy clouds that follow the models step by step.
Even the frills conquer the designers and from Giambattista Valli is a real triumph of rouches. Pastel tulle, layered endlessly, cover drafts, bodices and puffed sleeves to catapult us into a real fairy tale.
Maxi volumes by Alexandre Vauthier, Alexis Mabille and Stephane Rolland, whose satin cloaks resemble those of the Pontormo and Rosso Fiorentino paintings.
Sara Dal Monte
The New York fashion week runway shows registers a flight (to Paris), and echoed by raising the price of admission. Or rather, selling the ticket-invitation to fashion shows in September. The IMG , which specializes in organizing events, for years involved in the preparation of some fashion shows, launches “NYFW: The Experience”. The project, aimed at top clients, offers a package of experiences including the opportunity to attend the parades in premium seats, a custom tour behind the scenes Q & A with industry insiders, an opportunity to meet designers and models, visits to showroom, make-up service affiliated salons, styling services, gift bag and much more according to buyer demands. The phenomenon is a kind of legalization of the service offered by some touts who were starting to take foot especially online.
“It is an experience created to selected individuals who want to live close to the energy of the fashion week,” he told WWD Mark Shapiro , co-chief executive officer of WME / Img. “We have an incredible request, the fashion shows are the last mega-event marketing and historically the consumer has always been excluded, this service will give the opportunity to experience the parades to those who are not journalists or buyers,” explains the manager . Prices for personalized services are not available, but apparently the Big Apple continues to attract the attention of the fashion victim.
The announcement of ticket-invitation came at a critical time for New York, to the ever-growing light exodus of luxury brands. Just this week, the list of emigrants to Paris has become even more dense. At Proenza Schouler , Monique Lhuillier and Rodarte , present at the last Paris fashion couture week, it added Joseph Altuzarra who, along with Thom Browne , will march under the Eiffer Tower for ready to wear female September.
The American media have emphasized the phenomenon apocalyptic tones, from Nicole Phelps , director of online section Vogue Runway : “It is one of the most considered brand, the most influential of the calendar; New York has lost a good chunk of his new guard “.
He tried to throw water on the fire Steven Kolb , president and CEO of the Council of Fashion Designers of America. “There are four brands – told Fashionista – who decided to show in Paris for different reasons at different times, and each of them has taken this decision not because there were problems with the NYFW or something wrong with the NYFW, but because there was an opportunity in Paris. If you asked each of them think that would confirm that this is not a negative statement against New York, but the opportunity to show the collections in a different market. “
For now, compared to a loss of these names, the Big Apple boasts the return of Rihanna , who after two seasons in Paris, will bring its line Fenty Puma in New York.