PITTI 90 LIGHT UP THE LIGHTS ON BEAUTY
PITTI90 THIS TIME NUMBERS ARE SIGNIFICANT
CELEBRITIES, SPECIAL EVENTS, THE BOND BETWEEN FASHION AND ART FINDS A VERY FRUITFUL PARTNERNSHIP IN FLORENCE
A SPARKLING EDITION THAT THIS YEAR BRINGS OUT THE BEST WEAPONS OF A CITY BORN FOR BEAUTY AND STYLE
AN INNOVATIVE KARL LAGERFELD, PHOTOGRAPHER IN A PERSONAL EXIBITION EDITED BY ERIC PFRUNDER AND GERHARD STEIDL AT PALAZZO PITTI
FASHION GREAT INNOVATOR RAF SIMON’S PARADE
FAUSTO PUGLISI WITH PITTI ITALICS SPECIAL EVENT IS PRESENTING A PREVIEW OF HIS CAPSULES OF MEN’S FASHION
GALA EVENT ORGANISED BY LUISA VIA ROMA ON THE OCCASION OF HER FIRENZE4EVER, AN EVENT “ON WATER”
Pitti90 is approaching. Let’s take a look at the news of the Kermesse of Fortezza da Basso, trying to make predictions based on rumors and indiscretions of traders, exhibitors and journalists.
Speculating on the outcome of Pitti may be taken for granted, considering the increasing success, but there are variables difficult to estimate. The agenda rich of events, the selection of historical brands, and the attention paid to the emerging names and the electric and international atmosphere that makes Florence the most interesting centre of gravity of style and trends worldwide, if you follow the communications about this event, either as private or as professional operator, you will be able to understand a lot about its importance.
News, innovation, inspiration and more are expected from Pitti Immagine Uomo 90, a restless boiling magma from which many people take a cue. The precious experimentation of materials and fabrics is food for thought for designers’ new models and collections, as well as a throwback to the pure tailoring and an enhancement of our Made in Italy in its classic aspects, connotations of a style which always distinguishes the character of our Country.
A zoom on the best of “Fashion and Italian Design” (that highlights Italian new and young talents’ work) is realized in association with foreigner influences. Made in Italy and internationalization seem to be the trend.
We all know that Italian Fashion was born in Florence, but today, how can Florence exceed the dominance of Milan?
The Florentine Fashion Week, with Pitti Uomo, not only resists but it is strongly proactive, thanks to a fair hosting the best of men’s fashion offer of the world, that has several research brands and very high quality, and thanks also to a program of events, exhibitions, parades from emerging talents, successful designers and contemporary artists. This encourages the best fashion buyers of the world to come to Florence to observe new Season trends, to buy highly selected collections and to join events in one of the most beautiful and characteristic cities in the world. So it is the clever mix of high quality ingredients that builds up the Florentine successful recipe. Furthermore, the extraordinary architectural and aesthetic quality of the fairgrounds and the city is the reason why almost all the international buyers don’t miss it.
This exposition leads the world to Florence, that take advantage of a highly qualified and excellent quality business tourism flow that would be otherwise difficult to detect, and on this target, the city can improve the quality of the accommodation facilities and cultural opportunities. But not only. Italy is one of the most beloved destinations for tourists and its historic and architectural structure makes it a unique site to stage also the productive sectors, such as fashion. Therefore we hope for a continuous and strategic investment to attract the best traders and trend setters of the world in Florence.
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