The global fashion research platform Lyst has published its latest ranking of the most important fashion brands online for the fourth quarter of 2018 and shows that luxury brands are dominating.
Gucci, Balenciaga and Versace all have leading positions in the top 10.
See the full list below.
Luxury fashion is having a moment of glory.
Lyst’s global fashion research platform released its latest ranking of the world’s top fashion brands for the fourth quarter of 2018, and luxury brands like Gucci, Balenciaga and Versace dominated it.
This confirms recent data from The NPD Group, which showed that sales of luxury fashion dollars, particularly in the US market, have increased by 50% in recent years, with substantial growth in sales of expensive clothing and footwear.
“The luxury market is evolving, new brands are attracting attention and online sales platforms are expanding the competitive landscape,” said Marshal Cohen, NPD Chief Industry Advisor, in a note accompanying the report.
To put the ranking together, Lyst analyzed the online shopping behaviour of over five million consumers a month, monitoring the way these shoppers search, “browse” and purchase fashion items from 12,000 designers and online stores. The report also takes into account Google’s search data and social media mentions and engagement statistics.
Find out which are the brands in the ranking below:
Facebook / Burberry
Despite the skepticism towards its turnaround efforts, Lyst data shows that Burberry’s “renewed look” is having a good response among customers, the report says.
The brand has moved into a new management after longtime creative director Christopher Bailey left the company last year.
According to Lyst, Burberry has launched limited edition capsule collections, exclusively available on Instagram and on the Chinese messaging app WeChat . These have been exhausted in a few hours, the report said.
A model wears a creation for Valentino’s autumn / winter 2019/20 collection presented in Paris, Wednesday 16 January 2019. AP Photo / Thibault Camus
Thanks to Gwyneth Paltrow , Valentino had a crackling start in the fourth quarter. The actress turned entrepreneur wore a Valentino dress for her wedding in September.
Vetements continues to maintain its place in the top 10 list. He peaked in social media after Tilda Swinton wore a red Vetements dress for the Sitges Film Festival in Spain in October.
7. Stone Island
Facebook / Stone Island
Stone Island reappeared in the top 10 after a six-month break.
Research for Stone Island products increased by 122% in the most recent quarter, according to Lyst, and the brand was mentioned more than 327,000 times on social media.
Facebook / Versace
Versace came to the fore last year after being bought by Michael Kors, now Capri Holdings, for $ 2.12 billion.
Capri said it now plans to grow Versace revenues from around $ 808 million to $ 2 billion , expand its market from 200 to 300 stores and increase its range of shoes and accessories.
Fendi Mania Capsule Collection launch event at Fendi on October 16, 2018 in Beverly Hills, California. Getty / Stefanie Keenan
In October, Fendi launched its Fendi Mania capsule collection, which presents a mashup of the Fendi / Fila logo,designed by an Instagram artist.
The launch events of this collection, which took place in nine cities, turned on social media, Lyst wrote, creating great interest for the entire brand.
Facebook / Moncler
Not only did Moncler take fourth place on the list, but his luxury down jackets were also included in Lyst’s more fashionable product lists, both male and female.
Rich Polk / Getty Images for GOAT
The ugly sneakers are still in vogue, which means that Balenciaga continues to shine.
The brand ended up in the limelight in December, after Michelle Obama wore a $ 4,000 thigh-high pair of Balenciaga boots for an event in New York to promote her new book.
Facebook / Off-White
Off-White continues to be one of the most interesting brands on the Internet. Founded in 2012, this high-end treetwear label is the brainchild of Virgil Abloh, who is also artistic director of Louis Vuitton Man.
His Nike x Off-White The Ten series was the collaboration of the hottest 2018 sneakers, according to Lyst.
Gucci handbags in a shop at Brookfield Place, Manhattan. Business Insider / Jessica Tyler
Gucci reigned supreme at the end of 2018 after occupying the first places in the ranking in previous parts of the year.
His recent success has been attributed to creative director Alessandro Michele, who has led the brand since 2015. Michele seems to have a deep awareness of what young people want, including bright and eclectic colors and eye-catching, flashy patterns, which come well on Instagram, wrote Business Insider in July after visiting one of its stores.
Between October and December, more than six million buyers searched for Gucci accessories. They have become among the most powerful products in fashion, according to Lyst.
This season, FWO is offering free registration for independent showcases. As with all registrations, this does not guarantee admission. You should still be registering with other producers, and be looking for ticketed opportunities (see below) that guarantee admission.
HORTUS DELICIARUM IS SHOWN IN A NEW PARIS BOUTIQUE IN PLACE VENDÔME
Gucci’s bringing some sparkle to Paris’s 1st arrondissement with the brand’s first foray into the world of high jewelry.
The new Hortus Deliciarum line, which is influenced by the colorful and multi-faceted visions of Alessandro Michele, contains over 200 pieces (many of them one-of-a-kind). The collection’s inspiration stems from interpretations surrounding the mythical gardens of Eden, Arcadia, and Xanadu, while also drawing from the organic hues and symbolism of nature.
Three primary themes guide the narrative of Hortus Deliciarum: eternal love, the animal kingdom, and solitaires. Tiger, lion, and Ouroboros serpent iconography make appearances alongside pink and blue sapphires, white diamonds, yellow beryls, mandarin garnets, honey-colored topaz, pearlescent opals, and glittering aquamarines. According to Michele, the gemstones are purposefully mismatched in honor of the spirit of imperfection, therefore creating a sense of “dis-cordant symmetry.” Gucci also pulled from a variety of opulent, historical artistic movements, such as Rococo, Baroque, and Georgian, to cultivate a sense of luxury and refinement in every brooch, necklace, and ring. The collection is an ode not only to Gucci’s rich history of imagery and ingenuity, but also Michele’s uninhibited maximalist aesthetic and inventiveness.
The line will be sold at a brand new 16 Place Vendôme location, which situates the boutique amongst some of the finest jewelry retailers in the world. The interior of the store exudes a muted, old-Hollywood sort of glam: dark-panelled wooden display cases are paired with luxurious, turquoise green satin upholstery, which allows the color palette of the jewels to speak for itself.
INTERIOR OF GUCCI’S NEW BOUTIQUE
Along with creating the covetable collection of high jewelry, Gucci has committed itself to responsibly sourcing the gold it utilizes. Additionally, many of the materials used in Gucci’s collection are ethically sourced with the aid of initiatives such as the Kimberly Process and the Kering Responsible Gold Framework, which strive to combat corruption and inequality in the mineral mining industry, underscoring the fact that luxury doesn’t have to be at an environmental and social cost.
Gucci Hortus Deliciarum high jewelry is now available at the 16 Place Vendôme boutique.
Silvia Venturini Fendi Location : Villa Reale A change of location for the Fendi Menswear 2020 Spring/Summer collection, marking the beginning of the post Karl Lagerfeld era. A new atmosphere with a show that takes place in the shadowy gardens of the Villa Reale. An outdoor show that revisits gardening uniform with elegance and in the DNA of the label. Collection: the collection is an ode to nature, the materials are light with cut-out, bucolic prints. Silvia Venturini Fendi chose to invite the Italian director Luca Guadagnino this season, who collaborated on the graphics of the prints and also on the music and the setting of the show. The clothes are decorated with multiple removable pockets. The trousers are split at the ankle. A functional wardrobe that sparingly combines a sartorial spirit and workwear. We see the craftsmanship of the Roman label through plaited leather sweaters lined with fur. The colour palette is soft and soothing, composed of shades of green, chestnut, beige and khakis… We find emblematic Péquin stripes, but also stylized flowers on cotton or silk shirts, on overcoats and on featherweight parkas. The jacket combines with Bermuda shorts for a chic and casual look. Long tunics with graphic patterns evoke a summer atmosphere and Luca Guadagnino’s childhood memories in Ethiopia. Note: the shoes made in collaboration with Moonstar, the woven raffia sunhat with FF imprinted and the large transparent nylon shopping bags, or the iconic Peekaboo or baguette bag remade in the spirit of collection, braided leather.. Featuring interviews with Silvia Venturini Fendi, Luca Guadagnino and Serge Brunschwing. Silvia Venturini Fendi: I wanted to recapture a sense of harmony, the same harmony that is given to me through nature. Personally, I am lucky to have a house in the countryside where I go whenever I have the time. One of my passions is gardening, growing my vegetable garden and roses. I asked Luca Gaudagnino to be my guest artist and therefore we really wanted to transport you to a dream or even a film and I think it is a beautiful place. Luca Guadagnino: The civilisation of gardening, the uniforms and Japan, all these elements sprung very quickly and simply between her and I. We then gave each other different ideas and references, from Bruce Chatwin to Ryūichi Sakamoto, to the world of uniform in the Japanese gardening culture. Serge Brunschwing : You have seen that it is amazing. Everything that the Fendi ateliers are capable of making and composing, small pieces of silk and fur. Put it all together and it is incredibly beautiful. We see a piece of work between two artists, Silvia and Luca, who know each other very well, who get along wonderfully, who composed together in this garden and this ode to nature. Show music (Only for use in context of the show, covered by the right to information)
Imaan Hammam in a crushed-velvet slip dress by Jonathan Simkhai and dangle earrings by Irene Neuwirth.
Photographed by Mikael Jansson, Vogue, November 2018
“The fashion instinct for red: It’s special . . . it’s a matter of temperament, looks, or both . . . ,” noted Vogue in 1963. A celebratory, look-at-me color, red was historically associated with passion, privilege, and power. Louis XIV, for example, famously wore scarlet heels and enacted sumptuary laws preventing those not in royal favor from following suit. Over time, the bold hue became linked to the festive holiday season via a certain cheery fellow with a beard “as white as the snow” and a suit as red as a . . . Coca-Cola label? Speaking to NPR, Arielle Eckstut, coauthor of The Secret Language of Color, explained that in 1931 the beverage company commissioned an illustrator “to create a Santa Claus” for promotional purposes. The artist drew one dressed in scarlet and with a physique that aligned with Clement Clarke Moore’s depiction of the “right jolly old elf” in his famous 1823 poem A Visit From St. Nicholas, which is now better known as The Night Before Christmas.
Combine red with velvet, a fabric with snob appeal (just look at Medici portraits or Francisco de Goya’s famous “Red Boy”), and you’ve got a winning, and upscale, combination that rises to the occasion. Like the cake that borrows its name, red velvet is a tried-and-true recipe for holiday dressing. The proof is in the pages of Vogue. Here, we track the trend as it was addressed by designers as diverse as Cristóbal Balenciaga and Marc Jacobs.
The temporary absence of a Gucci show – which will be presented in Paris – opens the door to a renewed Milanese fashion week, which includes special events of important residences and activities as the most anticipated shows in the city.
Moncler unveiled the second chapter of his Genius initiative on Wednesday, September 19th. The showcase is a novelty for Moncler, which debuted in its last direction in a special event before the Milanese shows, bringing together several international designers to create eight capsule collections in collaboration with the brand. Let’s see if you have a chance to see if Pierpaolo Piccioli, Craig Green, Simone Rocha, Hiroshi Fujiwara, Palm Angels and Kei Ninomiya – whose Moncler collections are falling after the other – will return for a renewed stint.
Emporio Armani missed the men’s program in June in favor of a co-show, which took place on Thursday, September 20th at 9:00 pm. The exhibition will feature a special exhibition on the show, which follows the previous one-off events of Emporio Armani in Paris and London. Lately, Giorgio Armani has been honest in changing his traditional show formats and making an impact with the new generations. He presented the haute couture show in July for Armani Privé in the observing the backstage: “People do not know the difference between couture, prêt-à-porter and sportswear.”
Gucci did not perform in Milan. Alessandro Michele brought the circus to the streets, presenting the first Monday in Paris. But he has no intention of renouncing the first day of the Milan program, which traditionally developed Gucci. Instead of the show, in collaboration with The Michael Clark Company. The dancer and choreographer set up a dance show for the evening, followed by Gucci with the club boys gathered in London in Milan. Clark has already participated in the short film by Gucci The Performers: Act VI for GQ .
Prada has found its new rhythm, compared to three percent last year. “Today the results of this transformation are visible and supported by many positive signs of the market,” declared the managing director Patrizio Bertelli in a statement. “We are constantly working to remodel the Prada Group”.
This winter we will see the return of the legendary Texan boots. The Texan mood makes you feel strong and unconventional, after having crossed the catwalks of the whole planet and being reproposed by the biggest fashion houses, now they are ready to become the cult object for many fashion victims.
The model is the Calvin Klein 2015 W39NYC , which Raf Simons offers in a super American version with a metal-reinforced toe and a flaming red, which is not as hot as it is. But it is not the only one. The Western style version boots are the real trend of the moment and are perfect already now, in this middle season, without having to wait for the beginning of spring. Hard and pure, like the most classic texan boots, but also revised and corrected, ready to be transformed into sabot, as we have seen them from Each X Other, Maison Margiela or Acne Studios, in a contamination of mood and unpublished and unexpected genres. This year, then, they wear everything: with jeans, but also with long dresses and evening dresses or with sporty dress (as we saw from Calvin Klein) for remix looks worthy of an it girl.
Discover the most beautiful models of Texan boots seen on the runways fashion shows and begin to imagine them with your next looks for the next season.